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TMNT
Fact
For many parents in the late 1980s, the Ninja Turtles phenomenon represented
the latest in a series of shrewd cartoon-toy marketing strategies, a trend that
had proven very profitable with Masters of the Universe, Transformers, and a
host of other "good vs. evil" action-adventure franchises. Parents often found
themselves at odds with children who demanded scads of toys and accessories
after being subjected to so-called "30 minute commercials" delivered via
after-school television. |