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Chuck Gets 13 Episode Pick Up!
Monday night skein “Heroes,” for example, was given a smaller, 19-episode order and will share the 8 p.m. slot with cult fave “Chuck,” which was given just a 13-episode pickup.
Silverman cited the net’s early “infront” meetings with advertisers for steering the net toward renewing bubble skeins “Law and Order” and “Chuck” (which, the net admitted, was also the beneficiary of a rabid Twitter campaign).
“The hands were raised across the country for those shows to return,” Silverman said.
As part of the “Chuck” renewal, the Peacock also sealed a major marketing deal with Subway (which was at the heart of a massive “Save Chuck” campaign). Under the pact, Subway will be integrated in the show -- one character will work for the sandwich chain -- and other advertising tie-ins will be launched.
source: http://www.variety.com/article/VR1118003928.html?categoryid=1614&cs=1
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